Royal Museums Greenwich
Shopify Theme Design & Development
The Challenge
Royal Museums Greenwich, home to the National Maritime Museum, Royal Observatory, and Cutty Sark, faced the challenge of modernizing their retail operations while preserving the dignity and educational mission of these world-renowned cultural institutions. Their existing e-commerce platform struggled to serve both international tourists and local visitors seeking quality museum merchandise.
The institution needed to balance commercial objectives with their educational mandate, creating an online shopping experience that reflected the quality and heritage of their physical museum shops while making their unique collections accessible to a global audience.
Key challenges included showcasing diverse product collections from multiple museums, managing complex inventory across different locations, creating educational context for products, serving international customers with varying shipping needs, and maintaining the prestigious brand image of these historic institutions.
Our Solution
Heritage-Inspired Design
Created an elegant, museum-quality design that reflects the prestige and educational mission of Royal Museums Greenwich while providing modern e-commerce functionality for global visitors.
Multi-Museum Integration
Developed a unified platform showcasing products from all museum locations with clear categorization, educational context, and seamless navigation between different collections.
Educational Commerce
Integrated educational content and historical context for products, transforming shopping into a learning experience that extends the museum visit digitally.
Cultural Institution Features
Educational Product Context
Gift Membership Options
International Shipping
Accessibility Features