Joel & Son Fabrics
Magento Migration to Shopify Plus
The Challenge
Joel & Son Fabrics, a prestigious fabric retailer serving fashion designers, interior decorators, and sewing enthusiasts for over 80 years, was struggling with an outdated Magento platform that couldn’t keep pace with their growing digital demands. Their existing system suffered from slow performance, complex inventory management, and poor mobile experience.
The company needed to migrate thousands of fabric products with complex variations (colors, patterns, weights, compositions) while maintaining their reputation for quality and service. Their diverse customer base ranged from professional fashion houses requiring bulk orders to individual crafters seeking small quantities.
Key challenges included migrating complex product data without loss, improving site performance and mobile experience, streamlining the ordering process for both B2B and B2C customers, and maintaining SEO rankings during the platform transition.
Our Solution
Seamless Platform Migration
Executed a comprehensive migration from Magento to Shopify Plus, preserving all product data, customer information, and SEO rankings while dramatically improving site performance and user experience.
Fabric-Focused Design
Created a visually rich design that showcases fabric textures, patterns, and colors with high-quality imagery, detailed specifications, and intuitive filtering for thousands of products.
Dual Commerce Experience
Implemented sophisticated B2B and B2C functionality with trade accounts, bulk pricing, sample ordering, and flexible quantity options to serve both professional and individual customers.
Fabric Commerce Features
Sample Request System
Trade Account Portal
Bulk Order Calculator
Care Instructions Database