Cambridge Satchel
Shopify Plus Design & Build
The Challenge
The Cambridge Satchel Company, renowned for their handcrafted leather satchels and bags, faced the challenge of translating their traditional British craftsmanship into a modern digital experience. Their existing platform struggled to showcase the quality and heritage of their handmade products while serving a global customer base.
With a strong heritage dating back to traditional British leather craftsmanship, the brand needed to balance their authentic, artisanal story with contemporary e-commerce functionality. They required a platform that could handle complex product customization, international shipping, and seasonal collections while maintaining their distinctive brand character.
Key challenges included poor product customization tools, limited storytelling capabilities, inadequate mobile shopping experience, and difficulty managing their extensive color and size variations across multiple product lines.
Our Solution
Heritage Storytelling Design
Created an immersive design that celebrates British craftsmanship with rich storytelling elements, showcasing the artisanal process and heritage behind each handcrafted piece.
Advanced Product Customization
Developed sophisticated customization tools allowing customers to personalize their satchels with colors, sizes, embossing, and hardware options with real-time visual previews.
Global Commerce Platform
Implemented multi-currency support, international shipping calculations, and localized experiences to serve their worldwide customer base effectively.
Craftsmanship Features
Artisan Story Pages
Care Guide Integration
Gift Wrapping Options
Lifetime Repair Service