CleanCo
Shopify Plus Design & Development
The Challenge
CleanCo, the innovative non-alcoholic spirits brand founded by Made in Chelsea’s Spencer Matthews, faced the unique challenge of establishing a new product category in the competitive beverage market. Their existing platform struggled to educate consumers about non-alcoholic spirits while building credibility in a market dominated by traditional alcohol brands.
The brand needed to overcome consumer skepticism about non-alcoholic alternatives while positioning their products as premium lifestyle choices rather than compromise solutions. With a mission to change drinking culture, they required a platform that could effectively communicate their brand values and product quality.
Key challenges included educating consumers about a new product category, building trust and credibility, managing age verification requirements, creating compelling product experiences without traditional alcohol marketing, and serving both health-conscious consumers and traditional spirit drinkers.
Our Solution
Premium Lifestyle Design
Created a sophisticated, lifestyle-focused design that positions non-alcoholic spirits as premium choices for modern consumers, emphasizing quality, taste, and social experiences without compromise.
Education-First Approach
Developed comprehensive educational content including taste profiles, serving suggestions, and lifestyle benefits to help consumers understand and appreciate non-alcoholic spirits.
Social Proof Integration
Integrated celebrity endorsements, customer testimonials, and social media content to build credibility and showcase the brand’s growing community of conscious drinkers.
Clean Living Features
Lifestyle Blog
Subscription Service
Gift Sets
Community Hub