Muc-Off
Shopify Plus Design & Development
The Challenge
Muc-Off, the world’s leading bike care brand trusted by professional cycling teams and mountain bikers worldwide, needed a digital platform that could match their high-performance products and adventurous brand spirit. Their existing e-commerce site struggled to serve their diverse customer base ranging from weekend warriors to professional athletes.
The brand faced challenges in educating customers about proper bike maintenance while showcasing their extensive product range. With customers spanning from casual cyclists to professional mechanics, they needed a platform that could serve multiple user types with different needs and technical knowledge levels.
Key issues included poor product education, complex inventory management across multiple bike types, inadequate mobile experience for on-the-go cyclists, and difficulty communicating technical product benefits to diverse audiences.
Our Solution
Performance-Driven Design
Created a high-energy design that captures the thrill of cycling with dynamic visuals, action photography, and performance-focused messaging that resonates with cycling enthusiasts.
Bike Care Education Hub
Developed comprehensive maintenance guides, video tutorials, and product recommendation tools to help cyclists of all levels properly care for their bikes.
Multi-Audience Platform
Implemented intelligent user pathways serving casual cyclists, enthusiasts, and professional mechanics with tailored product recommendations and technical information.
High-Performance Features
Maintenance Scheduler
Pro Team Endorsements
Video Tutorial Library
Bulk Order Portal