Gilbert Rugby
Shopify Plus Design & Build
The Challenge
Gilbert Rugby, the world’s oldest rugby ball manufacturer with over 200 years of heritage, faced the challenge of modernizing their digital presence while honoring their traditional craftsmanship. Their legacy e-commerce platform was struggling to showcase their premium product range and connect with both professional teams and amateur players globally.
The brand needed to bridge the gap between their rich sporting heritage and modern digital commerce. With complex product variations, international shipping requirements, and the need to serve both B2B and B2C customers, their existing platform was limiting growth potential.
Key challenges included poor product visualization, complicated checkout for bulk orders, limited mobile functionality, and inability to effectively communicate their brand story and product quality online.
Our Solution
Heritage-Focused Design
Created a sophisticated design that celebrates Gilbert’s 200+ year heritage while providing modern functionality. Implemented storytelling elements that showcase craftsmanship and tradition.
B2B & B2C Integration
Developed dual functionality to serve both professional teams with bulk ordering capabilities and individual customers with streamlined retail experience.
Product Visualization
Implemented advanced product galleries with 360-degree views, detailed specifications, and interactive features to showcase product quality and craftsmanship.
Key Features Delivered
Bulk Order System
Heritage Storytelling
Mobile Optimization
International Shipping
Championship Results
Performance Highlights
Services Delivered
Web Design & Development
Heritage-focused design with modern functionality
E-commerce Development
B2B and B2C integrated shopping experience
UX/UI Design
Intuitive interface for professional and retail customers
Brand Identity Strategy
Heritage storytelling and brand positioning